Alternative Outdoor Advertising: A New Marketing Approach

Advertising is a crucial aspect of any successful business. It needs to be done strategically and with the right knowledge to get the most out of it. Outdoor advertising, which is a form of marketing that uses outdoor media such as billboards, buses, or other forms of public transport, can be one way to create awareness and boost your brand’s image in a highly visible space. Outdoor advertising has long been second most preferred medium for marketers who want to get their message out to the public. This blog post will explore how an advanced form of outdoor advertising can help you reach a more targeted audience, encourage engagement, and generate better results.

What Qualifies as Alternative media?

The term “alternative media” can be used to describe a wide variety of non-traditional outlets that can be used for marketing and advertising purposes. This includes everything from online platforms and social media to more traditional methods like street art and flyers. While some marketers may be hesitant to venture outside of the traditional channels, doing so can often be rewarding in terms of reaching new audiences and generating buzz.

When it comes to outdoor advertising, there are a few key things to keep in mind to make sure your campaign is successful. First, consider the location of your target audience and make sure your ads are placed in areas where they’re likely to see them. Second, don’t be afraid to get creative with your materials – use eye-catching visuals and interesting messaging to grab attention. Finally, make sure you have a clear call to action so that viewers know what you want them to do next.

With careful planning and execution, alternative media can be a powerful tool in any marketing campaign. So, don’t be afraid to think outside the box – your next big breakthrough could be just around the corner.

What is Out of Home Advertising?

Outdoor advertising, also known as out-of-home (OOH) advertising, is a form of marketing that reaches consumers when they are away from their homes.

OOH advertising is an effective way to reach consumers who are on the go. According to the Outdoor Advertising Association of America (OAAA), OOH advertising reaches over 97% of Americans every week. OOH advertising is also a flexible medium that can be tailored to fit any budget.

If you’re looking for a new marketing approach that will reach consumers where they are, outdoor advertising is a great option.

What is Out of Home Advertising?

What is Digital Out of Home Advertising?

As technology continues to evolve, so does the world of marketing. Outdoor advertising is one of the oldest forms of marketing, dating back to ancient times when people would advertise by writing messages on walls or carving them into stone. However, with the advent of digital out-of-home advertising (DOOH), this old-school method of marketing has been given a 21st-century makeover.

Digital out-of-home advertising, or DOOH for short, is a form of marketing that uses screens and other digital devices to deliver messages to consumers in public spaces. This type of advertising is growing in popularity as more and more people are spending time away from home after COVID-19.

DOOH advertising offers several advantages over traditional forms of out-of-home advertising techniques. Digital screens can be updated in real-time, which means that advertisers can change their message on the fly based on current events or trends. Additionally, DOOH ads can be targeted to specific audiences based on location and demographics.

If you’re looking for a new way to reach your target market, DOOH advertising may be worth considering.

Advantages of Digital Out of Home Advertising

There are many advantages to using DOOH for outdoor advertising, including the ability to target specific audiences, the ability to change your message quickly and easily, and the fact that digital displays are eye-catching and attention-grabbing. Here are just a few of the reasons why you should consider using DOOH for your next marketing campaign:

target specific audiences

1. You can target specific audiences.

With DOOH advertising, you can target specific audiences based on factors like age, gender, location, season, and even time of day. This ensures that your message is reaching the people who are most likely to be interested in what you have to say.

2. You can change your message quickly and easily.

One of the great things about DOOH advertising is that you can change your message at any time, which provides an opportunity for interactivity and creates a more memorable and engaging experience for the consumer.

Overall, DOOH provides advertisers with a powerful tool to reach consumers in new and innovative ways.

How is digital out-of-home advertising integrated with social media campaigns?

DOOH can be easily integrated with social media campaigns to reach a wider audience. By using social media, businesses can target specific demographics and create custom messages that will resonate with them. Businesses can also use data from their social media platforms to run digital out-of-home campaigns and target audiences based on their online behavior. Conversely, if you are running a social media campaign and want to increase its engagement, DOOH can be used to show those campaigns to potential offline audiences outside their homes.

How can Programmatic DOOH work for you?

Digital out-of-home advertising is one of the most effective ways to reach consumers. But what makes it even more effective is data analytics. Data analytics allows you to target specific consumers with specific messages at specific times. This ensures that your message is getting in front of the right people at the right time.

Data analytics also allows you to track the effectiveness of your campaigns. You can see how many people saw your ad, how long they looked at it, and whether they interacted with it. Adding to this, all these analytics can be accessed in real-time. Campaign optimization can be done right away, allowing you to adjust your strategy as needed and receive a better return on your campaign spend. This information also helps you adjust your future campaigns to further improve their effectiveness.

Overall, data analytics is a powerful tool that can help you get the most out of your digital out-of-home advertising campaigns.


Out-of-home advertising is a growing industry that offers businesses a unique way to reach their target audiences. With people spending more time than ever outside of their homes, digital out-of-home advertising provides businesses with an opportunity to reach people where they are. With so many advertising platform options available, it’s important to research and find the right platform for your business. We hope this article has given you a good overview of the out-of-home advertising landscape and what you need to consider when choosing a provider. At Bubblelit, we use a combination of innovative technology and agile sales methods to boost your ads in an out-of-home world. Contact us to know more.