Is the Attention Span of Humans Lesser Than a Goldfish? There is an increase in the number of channels available to reach the customers. With their reducing attention spans, advertisers are looking for alternatives to gain their attention. According to Neilsen and Taboola, the attention span of a human has dropped further from 12 secs to...

DOOH: A paradigm shift in marketing While browsing through internet I came across an intriguing ad, “Your Lights, Our Safety”. An interactive digital out-of-home(DOOH) advertisement that was showcased on digital media screens across Europe. I decided to share this paradigm shift happening in the marketing world. In autumn and winter season the visibility while driving...

Why is Everybody OOHing About DOOH? Out-of-home advertising (OOH) mediums have been an integral part of advertising campaigns from the beginning. It started with billboards, gantries, but with improving city infrastructure we can see unipoles, megapoles, lamp posts, etc. Digital out-of-home commonly known as (DOOH) is replacing traditional paint-paper-poster with digital screens that can be...